Did you know?: Disneyland’s Forgotten Facts and Oddities


Some of my posts will discuss vintage Disneyland. Remembering a time that once was, attractions that once filled us with awe or things that were just plain odd. This post is about the latter…

Did you know that Disneyland used to have an intimate apparel shop? That’s right, what is now the cute blue with white gingerbread, Victorian building on the east side of Main Street, and the only one set back from the street with a front porch, was once a store that sold undergarments! Would you ever think to buy unmentionables at Disneyland?! Keeping with the theme of the entire Main Street appearance, the garments sold there were that of the Victorian-era in style featuring pantaloons and corsets. As you entered the store you could either shop or visit an area that sat apart from the main store as an intimate apparel museum section. It was all presented by a sponsor of Disneyland, the Hollywood-Maxwell Brassiere Company.

Here’s what it looked like in 1955/56

A color photo of the Intimate Apparel store on Main Street from 1955

And wait, who is this? A little man,… a wizard?, well it’s none other than the Wizard of Bras, that’s right, this store had its own themed character within the store.

The Wizard of Bras was a robotic character that greeted you and gave you fun facts about the apparel. Strange? Yes, I know!

Here he is…

The Wizard of Bras

Today the doors are sealed but you can still sit on the porch on one of the benches there, relax and people watch. Was it predetermined back then to have this front porch, when all of the other storefronts did not, just for the husbands who did not have an interest to enter the store with their wives? Or to avoid seeing the Wizard? Maybe so!

This particular store did not last long and that may be why it has been so forgotten. It only stayed open for 6 months. It was there the day Disneyland opened on July 17, 1955 and closed in January of 1956.

This is what that store looks like today

On the upper level there is a window that pays homage to Disney Imagineer extraordinaire, Roland Fargo “Rolly” Crump who helped create many of the attractions we loved from the past such as the original Tomorrowland Terrace and some we still enjoy today, such as the Enchanted Tiki Room, The Haunted Mansion and It’s a Small World.

The window reads: “Fargo’s Palm Parlor- Predictions that will Haunt you- Bazaar, Whimsical and Weird Designs to Die for- Roland F. Crump, Assistant to the Palm Reader” The word Bazaar is misspelled on purpose representing Rolly’s work on the Adventureland Bazaar.

So, now when you visit Disneyland, stop by the cute blue and white Victorian storefront and think about once was…

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